As an emerging unit spanning two rapidly changing fields, the Department of Biology and Chemistry at the City University of Hong Kong realised the need for a promotional brochure. AsiaEdit was called in to meet with departmental representatives, after which we developed a work plan to showcase research and teaching achievements, highlight student excellence and activities, and give visitors a sense of the scholarly community that had been created. Drawing on existing promotional materials, university reports and press articles, we wrote the 54-page brochure in a consistent and engaging style, displaying our flexibility by incorporating important new information into existing sections at the last moment.